Hey Friends,First and foremost, Fullbird is a hobby. A work in progress. In late 2025, I shut down my running shoe brand (Atreyu) due to the tariff protocols introduced by the orange man. If you've found this page, I suspect you already have known this part of the story.I have been roasting coffee for my family (originally on a stovetop popper and now a 1kg drum roaster) for quite a while now. I'd like to use what I have learned and apply it towards sharing some delicious coffee with others. I'll keep chipping away at this process to see where it leads us.Perhaps Fullbird could be the combination of my previous experience as a Hotdog shop founder and opperator (Botskys in Lake Charles Louisiana), Running shoe brand designer/founder (Atreyu based in ATX), and musician. At the very least, I am compelled to move forward learning enthusiastically.One last note. What is a "Fullbird"? Well... The Atreyu Run Club has long referred to running 10 miles around Lady Bird Lake (AKA Town Lake) here in Austin Texas as a "Full Bird." It is an original term conceived on a run. We have run this route every single Wednesday. I often refer to it as "The legend of the Full Bird". I suppose it is taking a bit of the Atreyu folklore forward into the next chapter. I love that continued emotion... and it has a bit of power to it, I think. Names should have meaning, and I love where this might go.Thanks for tuning in._michael
April 29, 2026

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